With a background in SMM, SEM, and SEO, Drew brings a wealth of practical and strategic measurement experience to projects. Drew has developed and implemented measurement plans to solve a range of complex problems, from rolling out teaching frameworks, to managing custom communities and engaging with influencers. If he’s not presenting insights and recommendations to clients, you can find him buried in data, jamming to hip hop and funk with a fresh cup of Genmaicha.
Elizabeth is Formative’s resident social media guru and cat lady. She began her career telling stories and engaging audiences at design leader Artefact, and honing her PR skills at her alma mater Western Washington University. When she’s not composing Tweets or perusing Instagram, you’ll likely find Elizabeth curled up somewhere with a book (and snack) in hand.
Mark dons the marketing and brand hat for all client work at Formative. Throughout his agency tenure, Mark has led engagements with Nike, Microsoft, Best Buy, Magento and a slew of other fan-favorite brands. Sandwiched in the middle, a ten-year run at Intel saw him drive a number of marketing and business development functions, working across the globe. Mark is happiest at home with his wife and their five (not a typo) children. Also pretty happy with a slice of pizza in-hand.