Helping thousands of sales reps to learn the ins and outs of social selling can be a tall order for a global brand. When Nu Skin, a leading skin care brand, needed to help activate its sales reps in social channels, they knew content – and a lot of it – would be needed.
With a broad product portfolio, and diverse sales teams around the world requiring a mix of culturally relevant content, Nu Skin needed product content to help sales reps create their own personal brands. Formative was asked to provide social content sales reps could use in their own feeds and promotions.
The Formative team continues to produce content ranging from motivational quotes, to product photography, to curated stock photography for Nu Skin.
The brand’s social content library is growing larger every day, and represents some of the their best-performing content on social channels.