Building Sales Pipelines with Business Partners


Intel manages one of the largest portfolios of business partners globally, and drives numerous lead generation programs for partner marketing and sales teams. But visibility into the pipeline of partner leads was murky, with limited ‘closed-loop’ data on success rates and outcomes for individual partners.

So when Intel defined a new platform to distribute and trace sales leads, it turned to Formative to launch the new capability out to partners.


Working with Intel's channel teams, Formative defined journeys and marketing plans to engage and activate partners on this new capability.

Formative then designed the digital and offline collateral and promotional materials to deliver on these plans, along with a new microsite to house content and help partners navigate smoothly through the transition to new processes and toolsets.